Rick Siddons

CONSULTING PARTNER

I work with martech, fintech, and adtech companies to enhance product offerings, execute on GTM, and monetize data assets. My expertise is in business information for digital and B2B ad platform marketing, including data sourced from social media, aggregators, and originators. My superpower is in building and evangelizing innovative data alliances that enrich our mutual offerings and business success.

I’ve helped companies innovate how they drive revenue on everything from mobile initiatives to solutions sales to demand generation programs. I recently led data partnerships for Alloy, a platform that enables financial services companies to automate new customer onboarding while mitigating risk. I’m currently a Strategic Advisor for RampedUp. I’m proud of helping three early-stage companies launch solutions that led to an IPO and acquisitions. I built the data partnership function at dunnhumby (SaaS-based data science platform for retail and CPG) from scratch, including alliances with two early-stage B2B data disruptors.

Leveraging my strategic relationships, I’ve provided research solutions to Fortune 2000 companies on sales, marketing, and customer segmentation engagements. I’ve led business development and large enterprise sales for One Source, Equifax, and Jigsaw Data (a division of Salesforce.com).