Earn More from Your 1st Party Data Sales

The data economy is still young. It offers businesses substantial untapped potential — beyond the imagination of many executives. Leverage our expertise in bringing B2B and B2C data opportunities to life. We have extensive experience analyzing business and consumer data, identifying lucrative assets, and launching products that deliver durable revenue streams with minimal costs.

Converting Audience Data to Dollars

It’s commonly said that “data is the crude oil of the digital economy.” Yet the analogy is flawed. True, both products are valuable drivers of commerce. But oil is largely fungible. It can be sold anywhere.

In contrast, a data asset typically represents latent potential. It must be vetted for quality, matched with a target market, packaged, and offered through effective channels before it can attract buyers. And each asset is unique. Sometimes, data products must be stitched together from disparate sources across the data supply chain to effectively monetize it.

Most companies don’t develop the in-house expertise to forge a vision to convert data into a profit-generating asset. That’s Think Data Group’s role.

The data market is vast, complex, and fragmented. Buyers include marketers, retailers, manufacturers, hedge funds, risk managers, insurers, and many others. With such a broad landscape, it is easy for companies to miss major opportunities outside their core business.

Monetizing data assets can be highly rewarding because once the strategy and process are in place, there’s essentially no additional cost of goods sold. Virtually every incremental dollar is profit, and the earnings can flow for years.

Think Data Group’s Expertise

• Assessing current data uses and any guardrails/constraints

• Conceptualizing use cases and monetization strategies across markets

• Evaluating and productizing data assets, while ensuring they can stand up to scrutiny

• Developing pricing models and go-to-market plans

• Creating sales collateral collaboratively

• Finding early-stage clients

• Leading sales efforts and/or training sales teams

Learn about our Digital Audience Co-op, Sales Partner Program, Data Feasibility Studies, and Data Marketplace Services.

Contact us to learn more about how we can enable you to derive value from your data assets.