Have you ever wondered if the first-party data assets you have could be converted into a new revenue stream? In many instances, given that the data is already built, margins of 60% or more can be achieved. Think Data Group's team members have executed dozens of these initiatives across numerous industry segments and generated millions of dollars in new revenue for our clients across diverse licensing and distribution channels. The questions to be addressed are many, but the process we manage is straightforward.

Our methodology involves a data science stage, where our scientists and analysts interrogate your data for integrity, confirm the content, and establish an understanding of your governance and compliance. Following that phase, we move into a market research phase where we interview 6-10 potential buyers for feedback on the viability of the data and its perceived value and use cases. This process is typically performed during a 90-day period in close collaboration with the client.

All of our findings are organized into a formal recommendation and rationale to either not proceed, or to proceed with a proof-of-concept selling phase of six months where we search for deals in order to determine if we can sell the data as we had anticipated.

Should you choose to move forward with the proof-of-concept phase (and future rollouts), we don't simply recommend that you begin the sales efforts; we go to the market with and for you to help you find initial customers.

Contact us to learn more about the benefits of a data monetization feasibility study for your organization.