Wes Chaar, Ph.D.

STRATEGIC ADVISOR

I bring my data science expertise to companies licensing and selling data with Think Data Group. I consult with our client's data teams on using data to run their business, including designing benchmarks for strategic changes, capitalizing on industry trends, and improving processes, revenue, profitability, culture, and competitive advantage. I also partner with data owners to understand the true value of their data. I enjoy aligning with good teams, and Think Data Group and the projects we attract are a great match.

From Business Insights to AI

I have 25 years of deep experience executing large complex projects in the Media, Marketing, CPG, Retail, OTA, Hospitality, and Airline sectors. I am a Strategic Advisor for datafuelX and served as the Chief Data and Analytics Offer at Catalina and Fyllo. When I oversaw Turner’s work in data analytics and decision sciences, I spearheaded initiatives to address linear revenue decline, ad inventory optimization, and more - resulting in a (10 years) cumulative benefit exceeding $1B. We were recognized with an Emmy (Engineering & Technology) for solving the ad scheduling problem. After earning my Ph.D., I contributed to the US Space Exploration Program. I was the first to introduce the concepts of Adaptive Navigation Systems—using AI and Machine Learning combined with genetic and search algorithms techniques—for use in interplanetary navigation and deep space missions.

Disrupting Data Science Constructs

I regularly speak at industry conferences and podcasts and have been published in various journals. My work has earned awards, including the INFORMS Innovative Applications of Analytics Award, the ANA Genius Awards for Marketing Analytics Science and for Excellence in Pioneering Analytics Innovation, the ARF's Great Mind Award in Analytics Leadership, and Corinium’s Top 100 Innovators in Data & Analytics for the Americas.

You may not know: I’m fluent in French. I grew up in the French education system through high school.