Data Buyers and Users
Learn and earn more from your data
Whether you’re a startup or a billion-dollar enterprise, whether you’re new to the data economy or an established player, Think Data Group can help you earn more.
Barry Gold
Managing Partner and Founder
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“I have had the distinct privilege of working alongside Barry for many years across several, global, data driven companies, including Epsilon, Tessera and currently, Geiger and Company where I am a mentor and advisor to the HBS i-Lab start-up community. In every situation, Barry has been a trusted advisor. Given the critical importance of data and a data ecosystem to drive business value today, Barry and his team’s knowledge of the vast data world is not only very deep and wide but innovative and cutting edge. If you are looking for superior insights on how to monetize, buy, augment or partner with other companies, Think Data Group will serve you well. Perhaps most important to me personally, Barry’s word and handshake are rock solid”

Chris Geiger
CEO of The Geiger Company“Think Data Group Managing Partner Barry Gold seems to know pretty much everyone and everything that matters in the data space. I call him the ‘King of all Data!” He is truly resourceful and knows how to connect the dots to convert a business need into a solution. This was just the beginning, though. I came to Barry looking for data but Barry patiently invested time to understand my situation and goals and then applied his industry and general business knowledge into counsel that guided me through several critical business decisions. I was so impressed that I invited him to join my Advisory Board.”

Jeff Feuer
CEO of Customer Solutions Group
I’ve worked with Barry Gold for many years. He is exceedingly knowledgeable about the data space today, and remarkably prescient about where it’s going. He is also well-connected to a broad network of thought-leaders, innovators and practitioners.
These traits make him an invaluable advisor and collaborator who brings both insights and actionable ideas to the table. Barry also operates with complete integrity, transparency and honesty- plus a good dose of charm and humor! In my experience, his solutions-based approach to tackling challenges and capitalizing on opportunities has always produced tangible results.

Fran Green
Retired, Former President of Smart Data SolutionsDiscover More
Think Data Group helps clients develop and implement precision data strategies, to build stronger, smarter, and better performing companies.
Applying Data Expertise
Everyone knows that data underpins the modern economy, but harnessing it takes experience and expertise. Each data set has strengths and weaknesses. We recommend a multi-threaded supply chain where source confidence is high.
- How do we create a durable competitive advantage with data?
- How can we implement a strategy that is difficult to copy?
- Can external or alternative sources offer benefits?
- How do we capitalize on network effects, build loyalty, and boost customers’ switching costs?
- Will we be able to model the data with the necessary speed and granularity?
- Is the data we purchase of high quality and priced fairly?
- How do we ensure our data strategy offers high and lasting value?
Think Data Group’s Process
Think Data Group has many decades of experience grappling with such questions, and has a proven process for optimizing your data strategy. While every engagement is tailored to clients’ unique needs, we typically:
- Evaluate your data supply chain and any limitations or regulatory constraints
- Analyze information needs to meet business objectives
- Assess how the data can be used, and target key use cases
- Identify organizational data biases and gaps, along with a “Data IQ Score”
- Determine how to overcome those biases and gaps, such as by using external data
- Negotiate terms with external partners
- Implement the data strategy
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